Strategic Management: Creating Competitive Adventages. Strategic Management: Manajemen Strategi Konsep. Journal NMIMS Management in India, 19(9), 81-101.Ĭredit Suisse Estimates. Strategy analysis of urban public transport industry: a case of Ahmedabad, Gujarat in India. (1962), Strategy and Structure, The MIT Press, Cambridge, MA.Ĭhaudhary, M. Journal of Economics Business And Management, 4(3), 239-243.Ĭhandler, A. Proyeksi Penduduk Menurut provinsi 2010-2035. The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.ĮFE IFE IPA QSPM strategy competitiveĪsosiasi Penyelenggara Jasa Internet Indonesia. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. The data analysis techniques used are IFE, EFE, IE, and QSPM.
This study uses quantitative descriptive approach. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies.
0 kommentar(er)
